Your Facebook business page is designed to help your company and is a great way to reach and learn about your customers, prospects, and fans. You can build a community on your page as well as encourage your audience to provide reviews, share opinions, voice concerns, and offer feedback. Ensure your Facebook Business page is top notch with this list of suggestions that will enhance your company's appearance on social media.
- Have an engaging and professional Facebook Cover photo. (940 x 352)
- Include a tagline or demonstrated benefits on cover photo.
- Have an interesting Profile photo - clear and easy to see. (180x180)
- Is the Call to Action button set up and working? (preferably a lead generator)
- Create a clear and interesting About Short Description.
- About section should be filled with benefits and good keywords.
- Have links to other social sites such as Instagram or Twitter in the About the section.
- Is the “Our Story” section completed?
- Do you have a customized Facebook web address?
- Is your website URL easy to find on page? (short description or prominently featured in the About Page several times)
- Post at least once a day during the week.
- Share tips in your niche.
- Post content that benefits your audience.
- Ask questions in your posts to prompt engagement.
- Switch up posts between text, photos, and links to keep things interesting.
- Be sure to respond to comments on posts.
- Send traffic to your website several times a week.
- Occasionally use your personal profile to post about your business, but don’t overdo it.
- Is your personal profile linked properly to your Facebook Page in the Work section?
- Are you regularly spending money on Facebook ads? (at least once a month)
- Is a link to your company’s Facebook Page prominently located on your website?
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