How to create
Before I show you how to write your company value proposition, you’ll first need to understand exactly what it is and why it’s so important you have one.
Your Key Ingredient
A value proposition is the element of your business that solves a particular customer problem which your competition can’t. It’s the identifier that’s unique to you which explains why someone should do business with you. Without this key component, people don’t have a reason to work with you over another company.
Keep in mind, this is not a slogan or tagline. Your value proposition digs much deeper into the problem you want to solve for your customers. It defines what makes you the right brand for the job and should confidently explain to your audience why your product or service will provide them more value than similar offerings from other competitors.
Prove You’re the Best Choice
Sure, you know what makes your company awesome and you have a great product, but do your potential customers know you’re a good choice for their needs? A quality value proposition can give you an upper hand on your competitor by tapping into your market, understanding you’re your customer on a deeper level and giving them exactly what they need.
For many consumers, your value proposition is the first thing they encounter when discovering your company or brand. Having a clear and concise value proposition is more important than ever.
How to create your Value Proposition
Identify Customer Benefits
List out all the benefits your product offers customers.
Link Benefits to Your Value Offering
Identify what value your product brings to the customer.
Differentiate & Position Yourself
Make it clear who your target customer is, what you offer to them and how you are different.
Elements of Your Value Proposition
Describe the end benefit you’re offering the customer.
A detailed explanation of what you offer, to whom and why.
List top 3 benefits and/or features.
Show a video or image to enhance your message
By developing the unique promise of value which your company intends to deliver, communicate and achknowledge you'll have a solid foundation for your marketing strategy. Authors of "The Balanced Scorecard", Robert Kaplan and David Norton say "Strategy is based on a differentiated customer value proposition. Satisfying customers is the source of sustainable value creation."
Want help with creating your value proposition?
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