I'm just gonna come out and say it...Your Grandma doesn’t care about your brand. Okay, okay. That was a little harsh. I’m sure she does but let me explain what I really mean here…Not everyone everywhere cares about what your company has to offer. That’s okay. You don’t want to promote yourself to everyone. You’d … Continue reading Grandma Doesn’t Care About Your Brand
I recently had a client include me in an e-mail to his staff with the subject line of “How Do We Spell Marketing?” The summary of the e-mail was the fact that for too long they hadn’t been sure exactly what approach they needed to take to marketing their company. This left them spinning their … Continue reading How do you spell Marketing?
Many people often ask me how I became interested marketing, especially when they discover my college degree is actually in Elementary Education. To answer this I have to flashback to 2009.While teaching I became engaged and began looking for discount wedding items to no avail. This gave me the idea for a consignment bridal shop. … Continue reading My Marketing Obsession